The story behind

Anyone who has experienced a personal crisis knows that it leaves scars. That is what happened to me. Literally – and visibly.

The crisis affected the skin on my face. Suddenly my skin became more ‘tired’ and ‘grey’ than ever before. Because I also lost a lot of weight in a very short space of time, my skin completely collapsed.

Starting at home on the kitchen table
With many years’ experience in the industry, I am familiar with the kinds of ingredient that can be used to boost the skin. That is why I decided literally to take matters into my own hands. I brought raw ingredients home from the laboratory and started to mix creams, serums and oils on my kitchen table. Every other day, I mixed a new batch, which I kept in the refrigerator.

In just a short space of time, I saw the first visible results on my skin. The results were so palpable that my home-mixed products quickly became popular with family and friends who received them in repurposed bottles and jam jars.

Products were problem solvers
My first ‘production’ consisted of seven products for my own use. But soon friends and family started to ask for specific solutions to problems that they were experiencing here and now. That is why there was no overall concept to the products, no basic ingredient, because they were all created on the basis of specific requirements. Each product was a troubleshooter.

Helping others with their skin problems was sheer therapy for me, and I never set out to develop the products in order to sell them. But the rumour of their efficacy spread and suddenly beauticians and retailers started to approach me. The need and wish to help even more people was born.

That is how Ecooking started – a Danish skincare range that is rich on organic and natural ingredients and does not compromise on effect. Ecooking is based on honesty and transparency, which is why all labels show precisely what the products contain.

I have often received calls from my mother who did not understand the labels on the various products she was buying. That is why my products have names that tell you precisely what they are. A day cream is called a day cream and nothing else.

Skincare everyone can afford
Everyone deserves to experience the feeling of well being produced by healthy and well-cared-for skin. As many people as possible deserve access to good and nourishing skincare products. That is what I believe in. The products are therefore affordably priced. Some of the products can be used by the entire family, and some are so pure that they are actually edible.

Tina Søgaard,
Founder & Owner