{"title":"Foundation","description":"\u003ch2\u003eHow to choose foundation\u003c\/h2\u003e\u003cp\u003eA foundation evens out the skin tone across your face, making skin look more uniform. The right foundation comes down to three things: shade, coverage and how it feels on your skin.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eShade:\u003c\/strong\u003e Test the shade on your jaw in daylight, not on your hand. The right shade disappears into your skin. It helps to know your undertone. If the veins on your wrist look bluish, you often have a cool undertone; if they look greenish, you often have a warm undertone. See makeup for \u003ca href=\"\/collections\/cool-undertone\"\u003ecool undertones\u003c\/a\u003e, \u003ca href=\"\/collections\/neutral-undertone\"\u003eneutral undertones\u003c\/a\u003e and \u003ca href=\"\/collections\/warm-undertone\"\u003ewarm undertones\u003c\/a\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoverage:\u003c\/strong\u003e A natural foundation with light to medium coverage lets your own skin shine through. If you want a foundation with more coverage, choose one you can build up layer by layer, so you can decide how much it covers.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFeel:\u003c\/strong\u003e If you have dry or mature skin, choose a moisturising formula. It sits better on the skin and feels more comfortable throughout the day.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003ePrimer, foundation and concealer: the order\u003c\/h2\u003e\u003cp\u003eStart with your skincare and let your day cream absorb for a couple of minutes. You can use a \u003ca href=\"\/collections\/primer\"\u003eprimer\u003c\/a\u003e before foundation; see each primer for what it does. Primer and foundation are not the same: primer prepares the skin, while foundation adds colour and coverage. Apply foundation with your fingers, a sponge or a brush, working from the centre of your face outwards. Finally, dab \u003ca href=\"\/collections\/concealer\"\u003econcealer\u003c\/a\u003e onto areas that still need coverage.\u003c\/p\u003e\u003ch2\u003eOur Foundation with SPF 15\u003c\/h2\u003e\u003cp\u003eECOOKING Foundation has a silky-soft, light texture that spreads evenly and naturally over the skin. It has medium coverage but can provide full coverage when built up layer by layer. It gives a light, natural glow and stays in place all day, even when you feel hot, and is formulated to avoid transferring onto clothes.\u003c\/p\u003e\u003cp\u003eHyaluronic acid binds moisture in the skin, niacinamide (vitamin B3) cares for it, and vitamin E softens, making the foundation good for dry skin too. SPF 15 provides extra protection in everyday life. It is dermatologically tested, fragrance-free and vegan, and comes in six shades.\u003c\/p\u003e\u003cp\u003eGood makeup starts with skin that has received the right care. \u003ca href=\"\/pages\/find-your-routine\"\u003eFind your routine\u003c\/a\u003e to get your skin ready before applying foundation.\u003c\/p\u003e","products":[{"product_id":"foundation","title":"Foundation - New formula — Moisturising with medium coverage. Contains SPF 15, niacinamide, hyaluronic acid and vitamin E for a silky-soft texture that blends in easily. Fragrance-free.","description":"\u003cp\u003eWith its silky-soft and lightweight cashmere texture, Foundation charms its way onto your skin, where it spreads evenly and naturally without clogging pores.\u003c\/p\u003e\u003cp\u003eWhile it sits discreetly on the skin, moisturising hyaluronic acid, nourishing niacinamide and softening vitamin E work to give your skin plenty of care – while SPF 15 protects against the sun’s harmful rays.\u003c\/p\u003e\u003cp\u003eFoundation has medium coverage, but can provide full coverage if you build it up layer by layer.\u003cbr\u003eIt gives a light, natural glow and stays looking good all day, even when you’re hot and sweating. Formulated to avoid transferring onto clothes and other fabrics.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eGOOD TO KNOW\u003c\/strong\u003e\u003cbr\u003eWith its moisturising hyaluronic acid and vitamin E, Foundation is also good for dry skin.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAvailable in 6 shades:\u003c\/strong\u003e\u003cbr\u003eFoundation 01 – beige**\u003cbr\u003eFoundation 02 – warm sand**\u003cbr\u003eFoundation 03 – biscuit***\u003cbr\u003eFoundation 04 – almond*\u003cbr\u003eFoundation 05 – caramel***\u003cbr\u003eFoundation 06 – tan*\u003c\/p\u003e\u003cp\u003e* = cool undertone\u003cbr\u003e** = neutral undertone\u003cbr\u003e*** = warm undertone\u003c\/p\u003e","brand":"ECOOKING","offers":[{"title":"Foundation 01 - beige","offer_id":53829035721047,"sku":"54550","price":249.95,"currency_code":"DKK","in_stock":true},{"title":"Foundation 02 - warm sand","offer_id":53829035753815,"sku":"54551","price":249.95,"currency_code":"DKK","in_stock":true},{"title":"Foundation 03 - biscuit","offer_id":53829035786583,"sku":"54552","price":249.95,"currency_code":"DKK","in_stock":true},{"title":"Foundation 04 - almond","offer_id":53829035819351,"sku":"54553","price":249.95,"currency_code":"DKK","in_stock":true},{"title":"Foundation 05 - caramel","offer_id":53829035852119,"sku":"54554","price":249.95,"currency_code":"DKK","in_stock":true},{"title":"Foundation 06 - tan","offer_id":53829035884887,"sku":"54555","price":249.95,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0832\/8006\/8951\/files\/ecooking-foundation-01-beige-i-frostet-glasflaske-med-pumpe-og-en-stribe-af.png?v=1793087496"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0832\/8006\/8951\/collections\/New_Project_50_36.png?v=1793004430","url":"https:\/\/ecooking.com\/collections\/foundation.oembed","provider":"ECOOKING","version":"1.0","type":"link"}