Privacy policy

Privacy Policy on

Last updated: 26-07-2022 11:16

Information We Collect & How We Use It
When you visit, information about you will be collected, which is used to improve your user experience, customize the content displayed on our page, and support our marketing. This information will not be collected if you have not given permission. However, we may collect data during your visit without your consent, if this data is anonymous so that it cannot be linked to you as a person, user, or individual. This data will typically be statistics of visits to posts, pages, products, etc.

The collection of personal customer information on is within the scope of existing legislation and the EU General Data Protection Regulation (GDPR).

Acceptance of Privacy Policy
By accepting our personal data policy, you approve that we can receive and store the transmitted data with the agreed purpose, that the transmitted data is correct and contemporary, and that you are of legal age and have the right to hand over the transmitted data to us. If you approve the personal data policy on behalf of your child or are otherwise the guardian of the person in question, you approve the other items listed.

You should be aware that if you do not accept cookies, there may be some functionalities on that do not work. collects information from users from five sources
From cookies when you visit Cookies on include, but are not limited to, the collection of data about your behavior, and a general profiling of you. We do not use the data to give a detailed picture of who you are as a person, but instead to give us insight into who makes use of our services. It can e.g. be: IP address, country, displayed pages, displayed categories, remember settings, interaction / clicks and searches.

From purchases, e.g. demographic data, email address, payment information, order amount, discount level. Including transaction emails, e.g. order confirmation, shipment confirmation and refund confirmation.

From user behavior in sent communication, e.g. emails or newsletters. This data will typically be used to measure opening speed, time spent reading emails, type of email client.

From users who provide information about themselves (e.g. by adding product reviews or information to their customer profile).

In some cases, we use so-called sessions, which typically help us improve the security of, as well as remember functional settings.

The purpose of collecting the information serves different areas:
Obligations. In order to fulfill our obligation to you as a customer or user of - such as purchasing and invoicing.

Customer service. To be able to perform customer service via email, chat or phone. Answer questions in relation to your order or previous orders, correct errors and guide the customer.

Marketing. To show inspiration, product offerings and personal recommendations via web, email, newsletter via third-party marketing. In addition, the data can also be used to let other services you use, customize their selection of sponsored content or advertisements against you based on your movements.

Customer experience. To enhance the customer experience when you visit For example. personalize your experience, customize and improve content, services and products. As well as to build knowledge for using the site, purchasing and to improve the understanding of our customers' preferences.

Maintenance. To manage, protect, operate and maintain and underlying systems. This data also enables us to develop our services more towards a service tailored to our users.

Fraud and risk. To prevent fraud and perform risk assessment.

Legislation. To comply with applicable law.

What is a cookie?
Cookies are a text file that is stored on your computer, mobile etc. similarly when you visit a new website. Cookies can do different things. Some cookies make the website work, others store information about your behavior on the web to give you targeted ads.

Cookies on with personal data are only used with your acceptance. You will find that other cookies may appear on your computer. These are necessary cookies and help to make work as it should. Necessary cookies do not contain sensitive personal information and they would rather not be used to profile you. Necessary cookies work e.g. by activating basic functions, as well as improving the security for both you as a user and our website. cannot function optimally without the necessary cookies. Cookies from cannot contain malicious code such as virus.

Third Party Cookies uses a few third party services. These services sometimes also use cookies, which to varying degrees may include:

  • Google
  • Facebook
  • Instagram
  • LinkedIn

Analytical tool

Among other things, third-party cookies are used to compile statistics on your visits to, here we use the cookie to know, for example, which pages you visit and how long you are on them. Here we use the system Google Analytics provided by Google.

You can opt out of Google Analytics here:

Marketing / retargeting also works with companies to improve our online advertising to ensure that you only see relevant ads. If you want to be excluded from this type of ads, you must refuse to give consent.

Third-party components cause the owner of the third-party component, such as Facebook or Google, to receive technical data about your browser, IP address, and which pages you visit on and the like. The treatment performed by the owner of the third-party component is beyond our control and is solely a relationship between you and the owner of the third-party component.

What is a session?
In some cases, we may use so-called "sessions" to collect data about you or your behavior. Sessions are a text file or a piece of data that, like cookies, make it possible to store information while you are on the page. Sessions, however, differ in that they are automatically deleted as soon as you have shut down your internet browser. We will typically use so-called sessions for security purposes and will only contain personal data upon your acceptance or for legitimate reasons.

What is personal information?
Personal information is all kinds of information that to some extent can be linked to you. When you use, we collect and process some information upon your acceptance. It happens e.g. by normal access to content, if you sign up for our newsletter, participate in contests or surveys, register as a user or subscriber, otherwise use services, or make purchases via

We typically collect and process the following types of information: A unique ID and technical information about your computer, tablet or mobile phone, your IP number, geographical location, and which pages you click on. To the extent that you provide explicit consent to this and enter the information yourself, the following are also processed: Name, telephone number, e-mail, address, and payment information. This will typically be in connection with creating a login, purchase or by contacting via a form.

How is my information processed?
We guarantee that the data we hold of a personally sensitive nature is processed and stored in the best and safest way. We have taken technical and organizational measures against your information being accidentally or illegally deleted, published, lost, degraded, or come to the knowledge of unauthorized persons, misused or otherwise processed in violation of the law.

In addition, we also have measures in place, so-called data processor agreements, with third parties who may handle our data. This includes, but is not limited to, hosting provider, developers of our systems, as well as analytics tools. The data processor agreements assure you as a user that we guarantee that your information will be handled in accordance with legal requirements.

If we suspect any breach of data security, we will take the necessary steps to limit the extent as well as damage that a possible breach of data security would cause.

How long do you keep my information?
The information is stored for the period permitted by law and we will delete it when the data is no longer valid or the purpose for which the data was collected has expired. It is also possible for you to request that the data be removed or handed over. However, it is only possible to have the data removed if the basis for it does not violate current legislation that is in line with the General Data Protection Regulation.

When purchasing on, we will store data about your order in accordance with the Accounting Act, which means that we must store data about a transaction / invoice for 5 years. This also makes it easier for us to meet requirements on us, such as the right of complaint. If you have any objections to us storing this data, you should contact us in order to anonymise the data, if possible.

When contacting through a contact form, we will store the data you send to us (name, e-mail, possibly other personal information) for up to 2 years.

When creating a user on, we will store data on you and your user for as long as it is deemed relevant to your movements on the page. Since your user does not have an expiration date, there is no direct restriction on data expiration. By having a user with us, however, you confirm that the data provided is correct and up-to-date, at all times. You always have the option of having your user deleted, as well as associated data removed from our services if desired. However, we reserve the right to delete your data from, after prolonged inactivity. This is done in order to ensure that your data is still correct, and will be stored with your explicit consent.

Especially about communication / contact form
If you send us information via a contact form on the site, we will only use the submitted data to the extent specified by the contact form. However, we guarantee that data will not be passed on to third parties, unless otherwise agreed for the individual contact form.

Especially about newsletter
When subscribing to our newsletter, we will only use your data in connection with marketing through our newsletter, and only this. We make use of a 3rd party service in connection with our marketing, which is bound by a data processor agreement with us in accordance with applicable law.

We use the following service in connection with newsletters:  ActiveCampaign

Disclosure of information
Data about your use of, which ads you receive and possibly clicks, geographical location, gender and age segment, etc. passed on to third parties to the extent that this information is known and accepted. You can see which third parties are involved in the section on

Third Party Cookies.
The information is used for targeting advertising, development of our services, as well as security for users and the site itself.

We also use a number of third parties for the storage and processing of data. These process information solely on our behalf and may not use it for their own purposes. These are also subject to a data processor agreement, so we can guarantee that they store and process this data in accordance with applicable law.

Disclosure of personal information such as name and e-mail, etc. will only happen if you give your consent. We only use data processors in the EU or in countries that can provide your information with adequate protection.

Delivery of data
As a result of applicable law, you have the right to have personal data provided by us. In order for this to apply, it requires that we have data on you that is so specific that we can link data and you as a person. We will therefore also contact you regarding some criteria regarding this data, so that we can select it and hand it out to you.

The delivery of data will take place within a reasonable time, and without unnecessary delays. However, we ask you to understand that large amounts of data can take time to collect, and ensure that the data is correct before we hand it out to you. We guarantee that the data we provide is correct, un-modified and in a readable format (not encrypted).

Insights and complaints
You have the right to be informed of the personal data we process about you. You can also object to the use of information at any time. In addition, it is possible to revoke your consent to information about you being processed. If the information processed about you is incorrect, you have the right to have it corrected or deleted. Inquiries about this can be made to [email]. If you want to complain about our processing of your personal data, you also have the opportunity to contact the Danish Data Protection Agency.

Clear, enable and manage cookies in your browser
If you do not want to receive cookies at all, you can in your browser settings choose to delete existing cookies, allow or block, as well as set preferences for specific websites.

A change in your general cookie settings for your browser may result in a significantly degraded user experience when you visit our and other websites. We therefore recommend that you carefully consider the effects of this before making any changes.

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Gl. Skartved 11
6091 Bjert

You can contact per. Tel: +45 7070 7366 or mail: