Find the right color match

We all have different skin colors and skin tones, and it can be difficult to assess which color to choose when, for example, buying foundation online. Via our panel of over 70 natural and unique women, we guide you to find the products that suit your skin.

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Explore our make-up universe

Read our makeup and skincare tips and tricks and learn about our family members.

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Anyone who has experienced a personal crisis knows that it leaves scars. That is what happened to me.

"Literally – and visibly. The crisis affected the skin on my face. Suddenly my skin became more ‘tired’ and ‘grey’ than ever before. Because I also lost a lot of weight in a short space of time, my skin completely collapsed
- Tina Søgaard, Founder & Owner

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