The recipe for happy mature skin

The entire range is designed to give skin extra fullness and glow by stimulating cell renewal, boosting collagen production and thoroughly moisturising the skin, leaving it radiant. All the products are AllergyCertified, fragrance-free, vegan and dermatologically tested, so they take good care of the skin.

Although this range is aimed at mature skin, younger skin can also use the products – just be aware that they contain high levels of active ingredients that may be too potent for young skin.

The range’s talents

The 50+ range’s signature ingredient is plant stem cells from wild olive trees, which are 100 % natural and little miracle workers when it comes to renewing mature skin. They do this by stimulating the skin’s renewal process and recharging the cells’ batteries, also known as mitochondria, helping to repair and firm the skin and give it a boost of glow. Plant stem cells are in all the 50+ products except Face Oil. Besides plant stem cells, you’ll find several of our favourite ingredients in the 50+ range:

• Hyaluronic acid, the ultimate moisturiser, which also occurs naturally in the skin. As we age, we produce less of it, causing the skin to lose moisture and fullness, but you can give the skin’s natural process a helping hand by adding hyaluronic acid through your skincare. The products contain several different types of hyaluronic acid, both low and high molecular weight, which work together to moisturise the skin deeply and on the surface, leaving it fully hydrated. Found in Energy Serum, Wake Up Cream, Goodnight Cream and Energizing Eye Cream.
• Niacinamide, a form of vitamin B3 and a multi-talented ingredient! It improves the skin’s barrier function, making the skin better able to retain moisture. It soothes irritated skin and balances the skin’s oil production, helping to reduce redness, blemishes and pores. It stimulates the skin’s collagen production to minimise fine lines. It also reduces pigmentation and age spots by inhibiting the overproduction of pigment, giving you a more even skin tone. Found in Cleansing Mousse, Wake Up Cream and Energizing Eye Cream.
• Vitamin E, a powerful and moisturising antioxidant that protects the skin from free radicals. Free radicals are formed, among other things, when the skin is exposed to UV rays and tobacco smoke, and can be harmful to the skin if they accumulate. Found in all 50+ products.

Tetrapeptide, a natural peptide that also occurs naturally in the skin. The ingredient lifts and firms the skin in a very short time by improving the formation and assembly of elastin and collagen, two important building blocks for skin firmness. Found in Energizing Eye Cream. 

Electrolytes (Magnesium PCA, Calcium PCA, Zinc PCA and Manganese PCA) which together help keep the skin healthy, moisturised and supple. The electrolytes also have antioxidant properties and protect the skin from free radicals. Found in Goodnight Cream.

STEP 1 Cleansing mousse:
A soft and caring foam full of active ingredients and mild cleansing agents that deeply cleanses the skin and removes dirt, dust and makeup.

STEP 2 Energy Serum:
A fluid, highly concentrated formula with two types of hyaluronic acid and plant stem cells that absorbs quickly into the skin and works to boost moisture, renew and firm the skin. See also our full range of serums. 

STEP 3 Wake Up Cream or Goodnight Cream:
These two creams contain a moisturising blend of effective ingredients that strengthen the skin barrier, seal the active ingredients into the skin and moisturise it well. Wake Up Cream also contains SPF 50, which protects your skin from the sun’s harmful UVA and UVB rays.

STEP 4 Energizing Eye Cream:
A fast-acting eye cream that visibly smooths the skin in a short time with the effective ingredient tetrapeptide, while reducing dark circles and bags under the eyes. The eye cream is also suitable for the fine lines above the lips.

Moisturising treatment

The range also includes a face oil, a nourishing mix of organic oils and vitamins that gives the skin a lovely natural glow. You can use the Face Oil daily, after your serum, or as a treatment 2-3 times a week.
See also our range of face masks

Tina uses it as an evening treatment, first cleansing her skin and then spreading a few drops of the oil evenly over it. She gives the nourishing oil plenty of time to absorb by leaving it on for a couple of hours, then applies serum and cream before going to bed. This ensures moisturised, beautifully glowing skin by the next day.

If you’d like to get to know the different products before committing to the whole package, we also have a 50+ Starter Kit, which contains small sizes of Cleansing Mousse, Energy Serum, Face Oil, Wake Up Cream, Goodnight Cream and our Peeling Mask. It’s a good way to find out which products work well with your skin – and they’re also great to take on the go.
Certifications

The entire 50+ range is fragrance-free, AllergyCertified, vegan and dermatologically tested to take the best possible care of mature skin, which may have become more sensitive with age.
Read more about the certifications here.

Mix & Match
Besides our 50+ range, we have many other family members that can impress mature skin. For example, our Peeling Mask contains the AHA acids glycolic and lactic acid, which both remove dead skin cells and stimulate cell renewal. It’s ideal for a weekly spa day! Or Daily Peel, a product for daily exfoliation with 7 % glycolic acid. Vitamin A Serum, Vitamin C Serum and Super Serum are also effective at evening out, firming and giving the skin a glow. And then there’s the Derma Roller, which uses 540 microneedles to stimulate the skin and make it easier for your serum to penetrate deeply. The 50+ products generally get along well with other skincare products, so you can also confidently mix and match them with products from other brands that you already have on your bathroom shelf.