Foundation

How to choose foundation

A foundation evens out the skin tone across your face, making skin look more uniform. The right foundation comes down to three things: shade, coverage and how it feels on your skin.

• Shade: Test the shade on your jaw in daylight, not on your hand. The right shade disappears into your skin. It helps to know your undertone. If the veins on your wrist look bluish, you often have a cool undertone; if they look greenish, you often have a warm undertone. See makeup for cool undertones, neutral undertones and warm undertones.
• Coverage: A natural foundation with light to medium coverage lets your own skin shine through. If you want a foundation with more coverage, choose one you can build up layer by layer, so you can decide how much it covers.
• Feel: If you have dry or mature skin, choose a moisturising formula. It sits better on the skin and feels more comfortable throughout the day.

Primer, foundation and concealer: the order

Start with your skincare and let your day cream absorb for a couple of minutes. You can use a primer before foundation; see each primer for what it does. Primer and foundation are not the same: primer prepares the skin, while foundation adds colour and coverage. Apply foundation with your fingers, a sponge or a brush, working from the centre of your face outwards. Finally, dab concealer onto areas that still need coverage.

Our Foundation with SPF 15

ECOOKING Foundation has a silky-soft, light texture that spreads evenly and naturally over the skin. It has medium coverage but can provide full coverage when built up layer by layer. It gives a light, natural glow and stays in place all day, even when you feel hot, and is formulated to avoid transferring onto clothes.

Hyaluronic acid binds moisture in the skin, niacinamide (vitamin B3) cares for it, and vitamin E softens, making the foundation good for dry skin too. SPF 15 provides extra protection in everyday life. It is dermatologically tested, fragrance-free and vegan, and comes in six shades.

Good makeup starts with skin that has received the right care. Find your routine to get your skin ready before applying foundation.