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Cream is the step in your routine that locks in moisture and protects skin from cold, wind and dry air. Which face cream you should choose depends on the time of day and your skin type. In the morning, it should moisturise and ideally protect against the sun. In the evening, it can be a little richer and have more active ingredients, because skin has time to renew itself while you sleep.
Texture matters too. A light cream absorbs quickly and is often well suited to normal and oily skin and to those who want to apply makeup on top. A richer cream with more oils and fats is better suited to dry and mature skin and to cold winter days, when skin loses more moisture.
Apply the cream to clean skin after your serum, spreading it over your face and neck. If your day cream doesn't contain SPF, finish with sun protection in the morning. In the evening, you can use a richer night cream, especially if your skin is dry or mature. Also read about whether you can use too much face cream, or find your routine.