5 reasons why women over 45 are ditching their regular day cream
Many of us have used the same day cream for years. It sits on the bathroom shelf, and we put it on without thinking about it. But something is changing. More and more women over 45 are choosing to replace their regular day cream with one that has built-in SPF. Here are five reasons why.
1. Because skin changes, and we notice it
At some point in our 40s, our skin starts to tell us something. It loses a little firmness, and lines that were fine before become more noticeable. An ordinary day cream moisturises, but it does nothing about the main cause of these changes: the sun's UV rays. A day cream with SPF does both in one step.
Day Cream SPF 20
Face cream with SPF 20 that moisturises, strengthens the skin’s collagen and ...
Pigmentation Cream SPF 30
Fragrance-free cream for pigmentation spots with SPF 30 that makes pigmentati...
Firming Cream SPF 50
Day cream with SPF 50 that gives visibly firmer skin in four weeks and protec...
2. Because we have seen what the sun does in the long term
Most of us know one or more women who have suddenly developed pigment spots that won't go away, or skin on their neck that looks older than their face. That's no coincidence. It's the result of years of sun exposure without protection. Once you've seen it, choosing a day cream with SPF becomes a little easier.
3. Because we want fewer products, not more
Fewer steps in the morning, fewer bottles on the shelf. A day cream with SPF removes the need to apply sunscreen on top for everyday use. On days of intense sun, supplement it with extra sunscreen. You're not doing more, you're just doing the right thing.
Daily Sun Shield SPF 50
Fragrance-free sunscreen face with sun protection factor 50 that is very wate...
Sun Stick SPF 50
Fragrance-free, water-resistant sun stick with SPF 50 that protects the small...
Sunscreen Face
Fragrance-free face sunscreen with SPF 30 or 50 that is water-resistant and a...
Sunscreen Body
Fragrance-free, water-resistant sunscreen for the body with SPF 30 or 50, eas...
4. Because UV rays are at work all year round
One of the biggest misconceptions about skincare is that SPF is only necessary in summer. UVA rays, which penetrate deepest into the skin and are mainly responsible for ageing, are almost equally strong all year round. They pass through clouds and window glass. That means your skin is exposed to UV every time you sit in the car, at the kitchen table or on the terrace, even in January.
5. Because it's the simplest anti-ageing habit there is
You can invest in many things for your skin, but SPF is the one thing dermatologists agree works. It's not prestige or expensive serums that make the biggest difference to how your skin looks in ten years. It's daily protection from the sun, which is exactly why a day cream with SPF is something you should use every day. 