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Over the years, skin renews itself more slowly, produces less collagen, its own supporting substance, and becomes drier. This can lead to fine lines, wrinkles and a loss of firmness. Good anti-ageing skincare focuses on three things: moisture, active ingredients and daily sun protection. Here you’ll find the complete routine for mature skin, from cleanser and serum to day cream, night cream and eye cream.
A serum can target concerns such as dryness or fine lines. Super Serum contains Argireline, a peptide that can make fine lines look smoother, along with hyaluronic acid, which binds moisture in the skin. Energizing Serum is made for mature skin and skin going through menopause: plant stem cells from the olive tree firm and renew the skin, while two types of hyaluronic acid moisturise. In the evening, Retinol Serum with pure retinol, a form of vitamin A, can stimulate skin renewal for smoother, more even-looking skin. If you want more radiance, Vitamin C & Ginseng Serum, with vitamin C that helps protect skin from environmental influences, gives skin a glow and helps with pigmentation spots. All four serums are fragrance-free, AllergyCertified and dermatologically tested. See all serums.
In the morning, your cream should both moisturise and protect against the sun, which contributes to skin becoming less firm over time. Firming Cream SPF 50 is our anti-ageing day cream for mature skin: moisturiser, firming cream and sun protection in one step. In the evening, skin has time to renew itself. 50+ Goodnight Cream moisturises and firms and is good for skin that has changed during menopause. Vitamin A Treatment with HPR Retinoid, a new form of vitamin A, gives smoother skin and can be used as a night cream. See all the creams in anti-ageing cream for day and night and more creams with sun protection under day cream with SPF.
The skin around the eyes is thin and often shows the first lines. Energizing Eye Cream moisturises and strengthens the skin around the eyes with niacinamide (vitamin B3), plant stem cells and ceramides, which are fats naturally present in the skin. See all eye creams. In the evening, Moisturizing Mask with two types of hyaluronic acid can give skin an extra boost of moisture and radiance.
A simple routine could be cleanser, serum and day cream with sun protection in the morning, and cleanser, serum and night cream in the evening. Read more in the recipe for happy, experienced skin, or find your routine.